Local F&B Group

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Local F&B Group

Local F&B Group – Enhancing Community Engagement & Driving Foot Trafficwith AI- Enhanced Social & Email

The Challenge:

The Thai & Tandoor wanted to boost local visibility, increase repeat customer visits, and streamline their promotional efforts across their Singapore outlets. Their social media engagement was inconsistent, and email promotions were often generic and poorly timed.

The Digital Nova AI Solution:

We implemented an integrated AI-enhanced Social Media Marketing and AI-Powered Email Marketing Automation strategy, focused on hyper-local relevance and personalized engagement.

35% Increase in Direct Walk-ins across outlets (tracked via POS system and loyalty app usage).

50% Increase in Social Media Engagement Rate (likes, comments, shares on key posts).

25% Improvement in Email Open Rates for promotional campaigns.

15% Increase in Repeat Customer Visits.

Top-ranking Google Business Profile listings for key local search terms.

Project’s information

Client:

Thai & Tandoor

Industry:

Food & Beverage, Local Services

Category:

AI-enhanced Social Media Marketing and AI-Powered Email Marketing Automation strategy

Locations:

Singapore

Key AI-Driven Actions

01

AI-Enhanced Local SEO & GBP Optimization

While not explicitly social/email, foundational AI-driven competitive analysis (via Semrush and Google Business Profile insights) informed hyper-local content for social posts and email campaigns, ensuring they showed up for "food near me" searches.

02

Predictive Social Content & Optimal Timing

Utilized Sprout Social's Optimal Send Times and Hootsuite's Best Time to Publish features to ensure promotional posts (e.g., daily specials, new menu items) reached their local audience when they were most active and receptive, driving peak lunch/dinner traffic.

03

Automated Social Listening & Sentiment

Deployed Mention to monitor local conversations about dishes, identify trending topics and track brand mentions, allowing for real-time engagement and positive sentiment building.

04

AI-Powered Audience Segmentation (Email)

Used ActiveCampaign's AI features to segment email subscribers based on visit frequency (from loyalty program data), preferred outlet, and past purchases.

05

Personalized Email Promotions & Automated Triggers

Designed AI-powered email automations. For example, customers who hadn't visited in 30 days received a personalized "We Miss You" email with a small discount. AI also helped personalize content (e.g., featuring relevant menu items) and subject lines (Mailchimp's AI Subject Line Assistant) for different segments.

“Digital Nova helped us truly connect with our local community online. Their AI-driven social media and email strategies felt incredibly personal and relevant, which translated directly into more customers coming through our doors. It’s amazing how much more effective our marketing became with their smart approach.”
– Mr. Syed, Owner, Thai & Tandoor